Discover How SunTec Data’s Big Data Management Services Helped a Major Market Research Firm

Data collection

Depending on the client’s requirements, our team processes 6K to 8K PDF data sector-wise on a daily basis, including scanned copies of documents and electronic data. Matching the brand’s (client’s customers) needs, our team performs data collection and sorting to filter out relevant data from large datasets coming from different partners.

Data cleansing

We receive unstructured data in the client’s portal. Hence, to make it usable and present it to the end users, our data management experts perform the following actions-

• Data cleansing: We check for errors, inconsistencies, and irrelevant data. Furthermore, we filter out any confidential or personal information.
• Data deduplication: Data submitted by different partners has duplicates. We use data matching techniques to identify and remove them to further process the data.
• Data standardization: We convert the data into a uniform format and structure it for easy retrieval and comprehension.

Data processing

Our data processing experts convert the cleansed data into a ready-to-use format, as needed by various clients’ customers. This step involves aggregating and transforming data to generate reports and gain actionable insights.

Real-time data entry

We have to meet their daily targets by entering data from different PDFs into the client's platform. Our data entry experts capture data from electronic mail, direct mail, print media, mobile digital, social media, and website URLs in real-time and enter it into pre-defined competitor intelligence forms.

Data research and analysis for creating insightful reports

Our data research team keeps a tab on the competitor data points required by the end users. Based on what data is needed, our team extracts relevant data and creates actionable & insightful competition reports that are ready to be sent to the client.

Moreover, when needed, our data analytics experts provide all the reports and detailed notes to the client to help users extract valuable insights, identify patterns and measure their performance against competitors.

Technical web development support

The client's old website was outdated. Therefore, we assisted the client in website and data migration to the AWS platform. To help the client stay up-to-date and free from bugs and technical glitched we support the client in giving recommendations on changes in the portal, admin dashboard, website, functionalities, etc.

AI integration & data annotation

To increase efficiency, we are integrating AI to automate certain tasks like automatically extracting details from PDFs during data entry. We are also providing annotation support to enable advanced competitor monitoring.

While the client is working on automating a few aspects, given the nature of work, data volume, and unstructured data from diverse industries, the client focuses Human-in-the-loop approach and says that the process cannot be fully automated, making the need for data experts irreplaceable.

Quality assurance

Considering data volume and multi-format data from different sectors and industries, errors in processing and entering data were inevitable. However, by implementing a strict quality assurance process in place, we were able to successfully go from 70% to 99% data accuracy.