Keep your data mission-ready via ongoing data cleansing, validation, and enrichment
...it’s all about results
Your company sits on a goldmine of information—customer records, transaction data, market insights, operational metrics, and so much more. This data should drive your strategic decisions and power your growth. And still, decisions are delayed because nobody fully trusts the data. This is the situation despite the availability of automated data cleansing tools because they offer speed and scalability but do not guarantee accuracy, leaving your team to grapple with unreliable insights.
With B2B data cleansing services, we prevent such a situation from occurring ever again. Seasoned data specialists at SunTec Data ensure that your data is not only clean but also accurate, complete, and truly valuable.
Our data scrubbing services help you -
Our approach to data quality maintenance combines human expertise with advanced automation so that you can reduce time spent on data entry errors and get the advantage of:
We identify duplicate records by comparing all fields or a subset of fields that should be unique. The duplicate records are removed or merged to ensure each entry is unique. This is crucial for maintaining data integrity and ensuring accurate reporting and analysis.
To deal with missing or incomplete information in existing datasets, we add relevant information from external sources. For example, we can append demographic or geographic data to customer records to improve segmentation and targeting.
The data is standardized in the right formats for the corresponding fields, like dates, phone numbers, addresses, and other fields. We also apply consistent units of measurement and terminology and convert data to a common case (e.g., all uppercase or lowercase).
Misspelled words, unwanted prefixes, improper cases, and missing values turn your data unusable. And that is not even a complete list of the issues that we see in large datasets. To ensure complete accuracy, we compare your data against trusted reference sources and correct all such issues.
We apply data validation rules to confirm that the data meets your business and industry-specific criteria. The existing data is checked against reliable sources. We also check for logical coherence (e.g., birth dates should not be in the future, start dates should precede end dates, etc.).
Once your dataset is clean and updated, we create detailed profiles of businesses (B2B) or consumers (B2C) and segment them based on various attributes. This helps you understand their behaviors, preferences, and characteristics to enhance marketing, sales, and customer engagement strategies.
Don't compromise on data security while outsourcing—choose a partner who prioritizes it as much as you do. Our commitment to secure data handling is backed by internationally recognized certifications, including ISO/IEC 27001:2022 for information security management and ISO 9001:2015 for quality management. We comply with key regulations such as HIPAA, GDPR, CCPA, DORA, SOX, and PCI, ensuring your data remains protected at every level. As a CMMI Maturity Level 3 company, we uphold the highest standards in process and security to keep your data confidential.
Imagine making faster, more informed decisions because you trust your data completely. Picture your teams focusing on strategic tasks instead of fixing data errors. Think about the competitive advantage of having real-time, accurate insights at your fingertips. From Fortune 500 companies to growing enterprises, we've helped countless businesses transform their data from a liability into a strategic asset with data hygiene services.
Every second business faces one or the other type of data gap but is unable to combat it due to a lack of time, resources, or awareness of the issue. SunTec Data helps you bridge that gap with data cleansing services. To see how our data cleansing company can support your business, contact us for more information or request a free sample to experience the quality of our services firsthand.
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