93% of B2B marketers use email to distribute content (source). With such stats, B2B Email Marketing seems easy on the surface. Yet, there are not just one or two challenges that organizations are struggling with.
There is a multitude of issues. But, as every cloud has a silver lining, every email marketing challenge has a solution.
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No matter how big or small a business you are, you cannot imagine sustainable growth without the support of data. Rather it would be apt to say that modern businesses are driven by data. In a scenario where data has become the main engine of growth for industry verticals across the board, its quality has become more important than ever before. This is simply because consistencies in data invariably lead to anomalies in analysis and in turn wrong outcomes. When inaccurate data can have such a huge impact on your business, data cleansing services become a necessity for you. Data cleansing is the process of rooting out inaccurate entries from your database calls for specialized skills and access to the latest tools and technology.
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Ready for the holidays! But, is your business holiday-ready too? If you are waiting for November to structure your holiday email marketing strategy, you might be way behind your peers.
Are you sure your business is heading in the right direction? How do you know that you are hitting the right chord? You need insights to be certain! Market research into the latest industry trends, consumer habits and preferences is what you need to be completely sure that your business is on the right trail. Let us dig a little deeper…
Organizations across the world agree that for a business to succeed and run smoothly, it is essential to have first-hand information about the market, trends, audience and the reasons why consumers should invest in their product/services. The success of any business is directly correlated to market research. Accurate market research holds great importance in critical business processes, including decision making, strategies, finance, operations, etc. Primarily because all the business activities revolve around the research undertaken, the corresponding decisions and actions taken based on the analysis.
Almost every organization today, holds loads of customer data. But, they are unable to derive valuable insights out of it. This is why data mining is imperative for data-driven organizations to get the desired results in the industry. As per a survey into data mining practices and requirements, “92% of respondents want to deploy advanced analytics more broadly across their organizations.”
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Today, email marketing has come of age. Unlike the earlier days when businesses filled the inboxes of their prospective clients with massive blocks of text, today email marketing has become more subtle and targeted. While earlier people did not even bother to open emails from organizations, now a business executive takes every mail from an organization as an opportunity. This change in perception did not happen overnight; it is the result of years of research on customer behavior and use of the latest technology. Even email copywriting has gone through a sea change over the years and use of appealing GIFs, videos and graphics have become an integral part of every email marketing strategy.
“It is estimated that data generated per second for every person on earth will amount to approximately 1.7 megabytes by 2020.”
With data growing at such a rapid pace, it will be difficult for businesses to manage it in the coming time. Though it was easier to maintain the data manually when the quantum of data was low, the times have changed drastically since then. And so, it has become imperative to switch to a new system or platform where data can be integrated into a single location, making it more manageable. The intent is to efficiently handle all business-critical information not only for the smooth functioning of the business, but also to facilitate better decision-making.
As per IBM, around 2.5 quintillion bytes of data are created each day. These numbers are gradually increasing, as even when you need a piece of information and turn to search engines, you are augmenting the data stockpile. However, when data is being generated in such a huge volume, its management and accuracy can pose to be a real challenge. To overcome the challenge, organizations require specifically skilled resources which imply additional expense and efforts.
“The customer data platform industry is expected to grow at least 50% per year, reaching over $1 billion total revenue by 2019”
– A report by Martech Advisor.
This affirms the fact that a customer holds utmost importance and the customer data is at the center, around which every organization revolves. In the business world, getting the attention of the target audience remains one of the primary motives behind the conduct of every business activity. In this era of ever-growing competition, businesses can’t afford to waste precious resources and valuable time. Hence, it has become a necessity for every business to keep track of the latest, accurate and authentic information at all times to stay ahead in this competitive corporate environment.
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